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As you will see from the image below it can be quite easy to tell who has paid you and what amount and at what time. In this case it was MtGox but this name would not be there normally you must set it in your address book.

Simply click the address book button as shown below.

From here you will need to click the receiving tab as shown below. If you don't already have a blank address click on the new address button. This should prompt you to enter a label which you should then label as the item you wish to receive payment for. If you have a blank address click on the address then edit now you can give this address a label. You should then click copy to clipboard and paste this address into your ads listing.